What is the difference between an OBM and a VA?
Doing vs. Managing
The role of a virtual assistant is to be a DOER in the business. What they do will vary from person to person depending on their area of expertise - admin, customer service, tech, marketing, etc.
The role of an online business manager is to be a MANAGER in the business - to make sure the right things get done, in the right way, in the right time, and by the right person.
Responsibility
A VA is responsible for their OWN tasks and projects being completed and delivered in a timely fashion.
An OBM is focused on what the entire team is doing - making sure that EVERYONE is completing their tasks in a timely manner, to ensure that progress is being made toward the established business goals.
Planning
A VA needs to manage their time and workload effectively to ensure that their own work is being completed.
An OBM is planning for the business at large - always looking ahead to what is coming up and creating plans & systems to ensure the business is running smoothly and effectively (vs. functioning in a constant state of reacting to ‘last minute’ requests and overwhelm that is so common when we don’t have a plan).
Working with the Team
A VA is very focused on their own work, and will engage with fellow team members as needed to complete their own tasks.
An OBM is the key point of contact for the entire team - working closely with them on a day-to-day basis, to ensure that everyone is clear on their tasks & deadlines and has what they need to do their best work.
Put simply - a VA works independently with a focus on completing their own tasks, and will often rely on the business owner telling them what needs to be done. Whereas an OBM is able to plug into the big picture, layout plans and work with the entire team to ensure that everyone is ‘getting the right stuff done’ and progress is being made to meet the goals of the business.