Debra Paynter; Freelance Business Systems Expert, Wing-Woman, Asana Addict, Flexible Working Advocate, Sober since 2014, Podcast lover & Mama to one special human + one very large dog!

My Journey

In 2020, I left my corporate role to care for my son, who has a high-needs disability. That shift changed everything. It taught me what truly matters, and how important it is to build ways of working that are sustainable, kind and adaptable.

When I started my business, I found Asana.

It gave me the headspace I didn’t know I was missing.

It helped me get organised, reduce decision fatigue, and create space for what actually matters.

As a result, my business grew, and so did my understanding of how much people need structure; not more ideas, not more tools, just something that works.

That’s the work I do now.

My Values

Everything I do is guided by a few simple things:

• Freedom: Your business should give you your time back, not take more of it away.

• Simplicity
  If a system is too complicated, it won’t get used. It needs to be clear and easy to follow.

• Structure
  You should be able to rely on how your business runs, without everything sitting in your head.

• Personalisation
  Nothing I do is off-the-shelf. It’s built around you and how you actually work.

• Trust
  I’ll be honest with you. No overcomplicating, no unnecessary extras, just what you need.

Why I Do What I Do

Running a business isn’t just about growth.

It’s about building something that actually works in real life, alongside everything else you’re carrying.

I know what it’s like to juggle parenting, care responsibilities, business, and your own wellbeing.

That’s why I care so much about creating structure behind the scenes.

Because when things are organised and running properly, you can actually breathe.

You can focus on your work, your clients, and your life, without everything depending on you.

That’s what I want for every client I work with.

A Bit More About Me

I’m based in North Yorkshire and work with clients across the UK.

When I’m not deep in a client’s systems, you’ll usually find me walking the dog, cold dipping, listening to podcasts, or lifting something heavy in the gym.

I’ve been sober since 2014, and that’s shaped how I live and how I work - with intention, presence, and a deep respect for what people are carrying.

I love working with thoughtful, purpose-led people who want to build something real.

With clarity.
With structure.
Without unnecessary noise.

If that sounds like you, you’re in the right place.